Search Engine Optimization (SEO) is vital for small businesses looking to increase their online visibility without a massive advertising budget. Even simple SEO tactics can make a big difference in ranking higher on search engines like Google.
Keyword Research Fundamentals
Start with keyword research to identify terms your target audience uses. Optimize your website content with these keywords naturally. Ensure your website is mobile-friendly and loads quickly, as these are crucial ranking factors.
Local SEO Importance
Local SEO is particularly important for small businesses. Claim your Google My Business profile, encourage customer reviews, and ensure your business information is consistent across all online directories. Building high-quality backlinks also signals authority to search engines.